<![CDATA[Environmentally conscious or pro- environmental behavior Behavior is an important factor in maintaining environmental sustainability in urban areas. Students, as the younger generation, have a strategic role in shaping environmentally friendly behavior. Ecological knowledge and psychological factors such as locus of control of control is thought to influence this behavior. This study aims to analyze the influence of ecological knowledge and locus of control. of control over pro- environmental This study investigated student behavior in the urban area of Makassar. The study used a quantitative design with a cross-sectional approach. The study sample of 120 high school students was selected using a stratified sampling technique. random sampling. Data were collected through a structured questionnaire and analyzed using multiple linear regression. The results showed that ecological knowledge (β = 0.41; p < 0.001) and locus of control (β = 0.36; p < 0.001) has a significant effect on pro- environmental Behavior. Simultaneously, these two variables explain 48% of the variation in students' environmentally conscious behavior. It was concluded that increasing ecological knowledge and strengthening internal self-control can improve environmentally friendly behavior in students in urban areas.]]>
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