Purpose: This study has a goal to inspect the effect that received by financial well-being for financial behavior as a mediator on the community of Dusun Dami, Malang from income, financial attitude, also locus of control Methodology/approach: The quantitative study is the kind of research that implemented to this study and samples were acquired by implementing purposive sampling method along a whole of 340 respondents who met the criteria. Questionnaires were used to gather data, and SmartPLS software was used to analyze the results utilizing Structural Equation Modeling-Partial Least Squares. The analysis involved assessing the structural model for hypothesis testing and the measurement for validity and reliability. Findings: The results stipulate that financial behaviour isn’t significantly impacted by income, while financial behavior is significantly impacted by financial attitude and locus of control. Furthermore, financial well-being is significant yet positively impacted by financial behavior. Mediation testing indicates that “financial behavior does not mediate the relationship between income and financial well-being, but successfully mediates the relationship between financial attitude, locus of control, and financial well-being.” Practical implications: The findings stipulate that enhancing the internal locus of control and promoting more supportive financial attitudes are crucial for promoting responsible financial conduct, which enhances financial well-being. Programs of financial literacy and community empowerment should focus not only on income improvement, but also on behavioral and psychological aspects Originality/value: Unlike most prior studies that focused on students or urban communities, this research provides new evidence from a rural Indonesian context. It emphasizes the significancece of behavioral and psychological factors in improving financial well-being beyond income level
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