Journal of Applied Informatics Research
Vol. 1 No. 1 (2025): July

Optimization of Personalized Fashion Recommendations for H&M: A Collaborative Filtering Algorithm Approach with Temporal Time Interval Analysis

Moch Deny Pratama (Universitas Negeri Surabaya)
Dimas Novian Aditia Syahputra (Universitas Negeri Surabaya)
M Adamu Islam Mashuri (Universitas Negeri Surabaya)
Binti Kholifah (Universitas Negeri Surabaya)
Rifqi Abdillah (Universitas Negeri Surabaya)
Adinda Putri Pratiwi (Institut Teknologi Sepuluh Nopember)



Article Info

Publish Date
30 Jul 2025

Abstract

This study presents a personalized fashion recommendation system for the H&M dataset, utilizing a cosine similarity-based collaborative filtering algorithm. This study investigates the effect of temporal segmentation on recommendation performance by conducting three experiments using datasets divided into two-week, one-month, and two-year time intervals. The experimental results show that the two-year interval achieves the best performance, producing a Mean Average Precision (MAP) of 0.02254 with a computational time of 2741.7 seconds. In contrast, the two-week interval achieves a MAP of 0.00915 in 1609.2 seconds, while the one-month interval produces a MAP of 0.00554 with a computational time of 3118.9 seconds. The main contribution of this study lies in the optimization of data structure transformation through dictionary-based modeling, which significantly improves training efficiency. These findings underscore the crucial role of temporal granularity in improving the accuracy and computational efficiency of collaborative filtering-based personalized fashion recommendation systems.

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Journal Info

Abbrev

jair

Publisher

Subject

Computer Science & IT Electrical & Electronics Engineering Engineering

Description

Aims: Visi inti jurnal ini adalah untuk menyebarkan informasi dan teknologi inovatif untuk mempromosikan akademisi dan peneliti profesional di bidang Sains, Teknologi, dan Teknik. Tujuan JAIR adalah untuk menciptakan platform yang luas bagi akademisi dan peneliti untuk mempresentasikan dan ...