Jurnal Manajemen Pariwisata dan Perhotelan
Vol. 2 No. 4 (2024): November : Jurnal Manajemen Pariwisata dan Perhotelan

Pengaruh Pengalaman Pengunjung terhadap Minat Berkunjung Kembali Generasi Z ke Objek Wisata Linggai Park




Article Info

Publish Date
03 Nov 2024

Abstract

The discovery of phenomena related to visitor experiences regarding Generation Z's interest in returning to the Linggai Park tourist attraction is the main reasons for conducting this research. The goals of the research is to analyze how interest in returning to visit is influenced by the visitor's experience. A survey method combined with a causal associative quantitative methodology is used in this kind of research to investigate cause and effect. The population is generation Z visitors to the Linggai Park tourist attraction. 337 respondents in all were selected for this study utilizing the purposive sampling approach, a non-probability sampling methodology.. The questionnaire employed as a data collection instrument is evaluated for validity and reliability using the Likert scale. SPSS 20.00 and Smart PLS 3.0 were utilized to handle research data. This research indicate that the outcomes of visitor experiences have a significant influence on Generation Z's interest in returning to the Linggai Park tourist attraction.

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Journal Info

Abbrev

jmpp-widyakarya

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Manajemen Pariwisata dan Perhotelan mempublikasikan hasil penelitian ilmiah, kajian konseptual, dan studi kasus yang berfokus pada pengelolaan dan pengembangan sektor pariwisata dan perhotelan. Jurnal ini menjadi wadah bagi akademisi, peneliti, dan praktisi untuk berbagi pengetahuan dan ...