Sawala Cendekia: Jurnal Peneiltian Multidisiplin
Vol. 1 No. 02 (2025): September

PERAN ARTIFICIAL INTELLIGENCE DALAM OTOMATISASI PROSES BISNIS DIGITAL: PELUANG DAN TANTANGAN

Adinda Jasmine Putri Nurazizah (Universitas Linggabuana PGRI Sukabumi)
Isnu Ardi (Universitas Linggabuana PGRI Sukabumi)
Julio Caesar Zambas (Universitas Linggabuana PGRI Sukabumi)



Article Info

Publish Date
30 Sep 2025

Abstract

This study aims to explore the role of Artificial Intelligence (AI) in the automation of digital business processes and to identify its benefits, challenges, and opportunities. The method used is a literature review by examining various scholarly sources such as journals, books, and research reports related to AI, digital transformation, and business process management. The findings indicate that AI plays a crucial role in enhancing operational efficiency, reducing errors, accelerating workflows, and driving service innovation. AI also supports data-driven decision-making and provides competitive advantages for organizations. However, the implementation of this technology faces several obstacles, including limited infrastructure, the need for technical expertise, high investment costs, as well as ethical and data security issues. Therefore, an integrated strategy and multi-stakeholder support are required to optimize the sustainable use of AI in digital business processes

Copyrights © 2025






Journal Info

Abbrev

naga-cendekia

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

Description

Sawala Cendekia: Jurnal Peneiltian Multidisiplin adalah jurnal yang dikelola dan diterbitkan sebanyak dua kali dalam setahun (Maret dan September) oleh PT Abig Rizky Publisher sejak tahun 2025, yang bertujuan untuk memfasilitasi pemahaman yang lebih baik tentang penelitian multidisiplin berbasis ...