<![CDATA[This study aims to analyze cash management and cash flow in the culinary sector of MSMEs in Rambah Hilir District, using Nanin's Cake as a case study. The main problems encountered are the lack of a structured financial recording system, the mixing of personal and business cash, and the lack of regular cash flow reports. This study uses a descriptive qualitative methodology, collecting data through documentation, interviews, and observations. The findings indicate that cash management is still carried out simply and manually, potentially causing cash flow instability, especially when there is an increase in raw material expenditure. This study recommends the implementation of more systematic financial recording, the separation of personal and business cash, and the preparation of regular cash flow reports to maintain business stability and sustainability.]]>
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