<![CDATA[The development of social media, especially TikTok, has made food creators an influential source of culinary information in shaping people's consumption preferences and decisions. This study aims to analyze the influence of source trustworthiness, attitude towards food creators, and attitude towards online food creator reviews on purchase intention among TikTok users in Jakarta who have watched content from the @onebitebigbite account. The study used a quantitative approach with a survey method through an online questionnaire administered to 250 respondents selected using the purposive sampling technique. Data analysis was carried out using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results of the study show that source trustworthiness has a positive and significant effect on attitude towards food creators, attitude towards online food creator reviews, and purchase intention. In addition, attitude towards food creators and attitude towards online food creator reviews also have a positive and significant effect on purchase intention. These findings indicate that trust in food creators and positive attitudes towards creators and reviews posted online are important factors influencing consumer purchase intention for food products recommended through TikTok.]]>
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