<![CDATA[This study aims to determine the effect of product quality, the WhatsApp Business platform, and Word of Mouth on consumer satisfaction of MSMEs in West Purwok- erto, Banyumas, Central Java. This research employs a quantitative approach with a sample size of 100 respondents. The sampling method used is non-probability sampling with a purposive sampling technique, while the sample size was deter- mined using the Lemeshow formula.Data collection was conducted through ques- tionnaires with a Likert scale, processed using Microsoft Excel 2021 and SPSS ver- sion 26 software. The data analysis techniques include validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis test- ing. The results show that product quality and Word of Mouth variables have a significant effect on consumer satisfaction. Meanwhile, the WhatsApp Business platform variable does not have a significant effect on consumer satisfaction. These findings indicate that consumer satisfaction of MSMEs in West Purwokerto is more influenced by product quality and inter-consumer recommendations rather than the use of digital communication platforms.]]>
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