Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Vol 11 No 1 (2026): Dialektika: Jurnal Ekonomi dan Ilmu Sosial

Strategi Ekspansi Produksi Wuling Motors Tiongkok Di Indonesia pada Tahun 2020-2024

Satedy, Nabillah Irena (Unknown)
Rasyidah, Resa (Unknown)



Article Info

Publish Date
20 Mar 2026

Abstract

This study analyzes the production base expansion strategy of Wuling Motors in Indonesia during the 2020–2024 period within the framework of Foreign Direct Investment (FDI) using the OLI paradigm (Ownership, Location, and Internalisation). This research employs a descriptive qualitative approach based on secondary data collected through a literature review. The findings indicate that Wuling Motors’ investment in Indonesia is driven by a market-seeking motive, supported by ownership advantages in capital and electric vehicle technology, location advantages including a large domestic market and pro-investment policies, and internalisation advantages through the establishment of an integrated manufacturing facility and internal supply chain control. The novelty of this study lies in applying the OLI paradigm to examine the expansion of a Chinese automotive manufacturer in Indonesia amid the electric vehicle industry transformation.

Copyrights © 2026






Journal Info

Abbrev

dialektika

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Dialektika adalah jurnal ilmiah yang diterbitkan oleh Fakultas Ekonomi dan Ilmu Sosial Universitas Islam Raden Rahmat Malang. Jurnal ini memiliki spesifikasi sebagai media untuk mengkomunikasikan hasil-hasil penelitian dan pemikiran konseptual yang berkaitan dengan bidang Ekonomi dan Ilmu Sosial. ...