JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS
Vol. 13 No. 2 (2025): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2025

Pengaruh Literasi Keuangan, Pengetahuan Investasi, dan Media Sosial Terhadap Minat Investasi Mahasiswa Melalui Motivasi Investasi

Kartikaningdyah, Ely (Unknown)
Zendrato, Gita Mentarina (Unknown)



Article Info

Publish Date
31 Dec 2025

Abstract

This study is intended to evaluate how much influence financial literacy, investment knowledge, and social media have on students' interest in investing in the capital market, by considering the role of investment motivation as a mediating variable. This study involved 88 students using the IDX Investment Gallery at Batam State Polytechnic who were selected through purposive sampling technique. Using a quantitative approach and PLS-based SEM analysis with the help of SmartPLS 4 software, this study found that financial literacy and social media have a significant effect on investment motivation and interest, while investment knowledge does not show a significant effect. In addition, investment motivation is proven to mediate the relationship between financial literacy and social media on investment interest but does not mediate the relationship between investment knowledge.

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Journal Info

Abbrev

JAEMB

Publisher

Subject

Economics, Econometrics & Finance

Description

Terbit dua kali setahun pada bulan Juli dan Desember: mulai Volume 6, Nomor 1, Juli 2018. Berisi tulisan yang diangkat dari hasil penelitian di bidang Akuntansi, Ekonomi, dan Manajemen ...