International Journal of Artificial Intelligence for Digital Marketing
Vol. 2 No. 11 (2025): International Journal of Artificial Intelligence for Digital Marketing

GLOBAL RESEARCH TRENDS OF SCIENTIFIC PUBLICATIONS ON HALAL FOOD SUPPLY CHAIN: A BIBLIOMETRIC ANALYSIS

Aulia Putri, Cindy Nurul (Unknown)
Maika , M. Ruslianor (Unknown)



Article Info

Publish Date
25 Nov 2025

Abstract

Objective: The halal food supply chain attracts significant interest from researchers and practitioners globally, especially in Muslim-majority countries. Method: This study maps and analyzes existing halal food supply chain literature using a bibliometric approach with RStudio and the Bibliometrix package through Biblioshiny. Results: Results reveal that 2024 saw the highest number of publications, with 234 documents. Universiti Putra Malaysia is the top institution, and Khan S. is the most prolific author. Malaysia, China, and Indonesia lead in scientific output on this topic. Novelty: This research deepens understanding of trends in halal food supply chain studies and lays a foundation for further research. It also encourages exploration of integrating technological innovation and Sharia values into global halal logistics and supply chain systems.

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Journal Info

Abbrev

IJAIFD

Publisher

Subject

Economics, Econometrics & Finance Environmental Science

Description

International Journal of Artificial Intelligence for Digital Marketing proposes and fosters discussion on cutting-edge system theory and grounded research and practice addressing new ways of thinking, models and methodologies for understanding and acting within the complexities of market and ...