Airlangga Journal of Innovation Management
Vol. 7 No. 1 (2026): Airlangga Journal of Innovation Management

Developing Green Entrepreneurs Among Generation Z: The Role of Education, University Support, and Self-Efficacy in Promoting Student Innovation

Maria Carmelita Bulu (Unknown)
Resti Logo (Unknown)
Fernando Saragih (Unknown)
Hernawati, Retno (Unknown)



Article Info

Publish Date
31 Mar 2026

Abstract

Students in East Nusa Tenggara Province demonstrate low interest in green entrepreneurship due to a limited understanding of environmentally friendly business practices. This study aims to analyze the influence of entrepreneurship education and university support on students’ interest in green entrepreneurship, with entrepreneurial self-efficacy serving as a mediating variable. The research employed a quantitative approach using a survey method involving 150 students selected through incidental sampling. Data were collected using a questionnaire comprising 55 validated and reliable items and analyzed through path analysis after confirming all classical assumptions were met. The findings reveal that entrepreneurship education and university support significantly influence students’ green entrepreneurial intentions directly, while the mediating effect of entrepreneurial self-efficacy is not significant. This indicates that strengthening educational content and institutional support play a crucial role in enhancing students’ interest in green entrepreneurship, although self-efficacy does not act as a significant mediator. The study recommends that universities integrate environmental themes into entrepreneurship courses, provide mentoring and funding for sustainable business projects, and facilitate practical experiences to promote students’ engagement in green entrepreneurship.

Copyrights © 2026






Journal Info

Abbrev

AJIM

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Airlangga Journal of Innovation Management (AJIM) aims to link the research and practice of innovation management. AJIM adopt a multidisciplinary approach to addressing the many challenges of managing innovation. AJIM encourages the submission of papers addressing the multidisciplinary nature of the ...