Jurnal Atma Inovasia
Vol. 6 No. 2 (2026)

Entrepreneurship and Marketing Communication Mentoring for Post-Migrant Families in Resapombo Village, Blitar, East Java

Pratama, Brahma Putra (Unknown)
Sherly Hindra Negoro (Unknown)
Nobertus Ribut Santoso (Unknown)
RA Vita Noor Prima Astuti (Unknown)
Sekhar Candra Pawana (Unknown)
Felix Bimo Aryoputro (Unknown)



Article Info

Publish Date
31 Mar 2026

Abstract

This mentoring program is addressed to former migrant families in Resapombo Village, Blitar, East Java, in response to the economic issue. The entrepreneurship and marketing communication program aims to create a resilient economy in remote areas. The methods used in this mentoring are socialization, workshops/training, cadre recruitment, and entrepreneurial practice. The primary materials presented in this mentoring program include building entrepreneurial thinking and spirit, canvas business models, creating brands and marketing communication planning, saving culture, and family financial management. The recruitment of cadres is essential in this activity to maintain the program's sustainability. Participants were asked to put their business ideas into practice, and then they were given insights into obtaining business capital for the last topic. It is designed to ensure that ideas can be realized and that economically resilient families can be realized.

Copyrights © 2026






Journal Info

Abbrev

jai

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other

Description

Jurnal Atma Inovasia (JAI) diharapakan dapat menjadi sarana desiminasi pengabdian dari seluruh civitasakademika berbagai disiplin ilmu tentang berbagai macam inovasi dan solusi-solusi dalam berbagai persoalan dalam masyarakat. JAI diharapkan dapat mengispirasi dan bermanfaat bagi masyarakat secara ...