INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE
Vol. 7 No. 2 (2026): International Journal of Cultural and Social Science

THE ROLE OF TRUST IN MEDIATING CUSTOMER SATISFACTION AND CUSTOMER ENGAGEMENT TOWARDS LOYALTY OF BPRS AL HIJRAH THAYIBAH DEPOSITORS

Kurniadi, Dertian Ruly (Unknown)
Rasyid, Harun Al (Unknown)
Sudaryanti, Dwiyani (Unknown)

Article Info

Publish Date
31 Mar 2026

Abstract

This study aims to analyze the influence of customer satisfaction and customer Engagement on depositor loyalty through trust. The sample size in this study was 100 respondents. The analysis technique used SEM PLS. The analysis shows that customer satisfaction influences trust. Customer Engagement influences trust. Customer satisfaction influences depositor loyalty. Customer Engagement influences depositor loyalty. Trust influences depositor loyalty. Trust mediates the relationship between customer satisfaction and depositor loyalty. Trust mediates the relationship between customer Engagement and depositor loyalty.

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Journal Info
INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE
Website

Abbrev

ijcss

Publisher

Yayasan Pena Cendekia Insani

Subject

Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

International Journal of Cultural and Social Science (IJCSS) is an International Journal covering various social science fields, including culture, sociology, communication, politics, and information literacy. All articles submitted in the English ...