OPTIMIZATION OF VILLAGE TOURIST ATTRACTIONS THROUGH VOLUNTOURISM AND GREEN HOMESTAY GOVERNANCE BASED ON LOCAL WISDOM IN KANDANGAN VILLAGE, SENDURO DISTRICT, LUMAJANG REGENCY

Bambang Suharto (ST–Manajemen Perhotelan, Departemen Bisnis, Fakultas Vokasi, Universitas Airlangga)
Novianto Edi Suharno (ST–Destinasi Pariwisata, Departemen Bisnis, Fakultas Vokasi, Universitas Airlangga)
Sri Endah Kinasih (S1–Antropologi, Departemen Antropologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Airlangga)
Syarifuddin Hidayatullah (ST–Destinasi Pariwisata, Departemen Bisnis, Fakultas Vokasi, Universitas Airlangga)
Mikhail Vins Louis Limanto (ST–Destinasi Pariwisata, Departemen Bisnis, Fakultas Vokasi, Universitas Airlangga)
Dian Mifthakhul Jannah (ST–Destinasi Pariwisata, Departemen Bisnis, Fakultas Vokasi, Universitas Airlangga)
Silvi Kurrotul Aini (ST–Destinasi Pariwisata, Departemen Bisnis, Fakultas Vokasi, Universitas Airlangga)
Zahara Salsabila (ST–Destinasi Pariwisata, Departemen Bisnis, Fakultas Vokasi, Universitas Airlangga)
Syamsul Pahmi (S3–Doktoral Kepemimpinan dan Inovasi Kebijakan, Sekolah Pascasarjana, Universitas Gadjah Mada)
Reni Juliani (S3–Kajian Budaya Media, Sekolah Pascasarjana, Universitas Gadjah Mada)

Jurnal Layanan Masyarakat (Journal of Public Service)
Vol. 10 No. 1 (2026): JURNAL LAYANAN MASYARAKAT

This community service study aims to strengthen tourism governance in Kandangan Village, Senduro District, Lumajang Regency, through the integration of a Voluntourism approach and the development of Green Homestays grounded in Tengger local wisdom. The method employed consists of interactive training integrated with field-based practices involving BUMDes, Pokdarwis, homestay owners, and the local community. The program focuses on strengthening village tourism institutions, fostering innovation in voluntourism-based tourism products, and facilitating the transformation of conventional Homestays into Green Homestays. Program evaluation was conducted using pretest and posttest instruments to measure improvements in participants’ knowledge and understanding of Green Homestay principles. The results indicate that 77% of participants experienced an increase in understanding, demonstrating the effectiveness of the training in enhancing community capacity. This study contributes to the development of a Green Homestay governance model that integrates environmentally responsible practices with local cultural values, while also reinforcing Voluntourism as a strategy for community-based tourism development. The findings affirm that institutional collaboration and active community participation are key determinants in achieving economically, socio-culturally, and environmentally sustainable and competitive village tourism.