Poverty remains a major issue requiring effective and sustainable poverty alleviation strategies. This study examines the role of the edupreneurship model as an entrepreneurial empowerment approach in higher education institutions in Malang City in addressing poverty. Using qualitative methods, data were collected through surveys, in-depth interviews, Focus Group Discussions (FGDs), and documentation studies. The results indicate that the edupreneurship program is able to improve students' entrepreneurial skills and empower the surrounding community by creating new business opportunities that impact welfare improvements. This study recommends strengthening institutional support, access to capital, and partnership networks as key factors for the success of edupreneurship development in inclusive and sustainable poverty alleviation.
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