Bisnis, Jasa dan Keuangan
Vol. 2 No. 1 (2026): BISNIS JASA DAN KEUANGAN

Corporate Social Responsibility Beyond Compliance: Effectiveness and Local Impact in Atsimo-Andrefana, Madagascar

Sulla, Razafitahindraza Erica Feyzine (Unknown)
Michel, Rakotoniriana Noelisoa Jean (Unknown)
Lucien, Mandimbilaza Oscar (Unknown)



Article Info

Publish Date
30 Mar 2026

Abstract

This study aims to analyze the effectiveness of Corporate Social Responsibility (CSR) in Atsimo-Andrefana, Madagascar, focusing on its evolution from voluntary practices into implicit obligations driven by social, institutional, and market pressures. Using a qualitative case study approach, 15 purposively selected informants, including company representatives, local communities, government officials, and civil society actors, were engaged through semi-structured interviews, observation, and document analysis, with triangulation and member checking ensuring credibility. The results show that CSR initiatives focus on education, health, infrastructure, and environmental management but are often sporadic, symbolic, and limited in impact. Stakeholder engagement is mostly consultative, and institutional constraints, such as weak governance and poor coordination, hinder sustained outcomes. Nevertheless, growing social expectations and reputational pressures are prompting companies to adopt more structured CSR practices, indicating a shift from soft law toward quasi-obligatory responsibilities with potential for meaningful local development.

Copyrights © 2026






Journal Info

Abbrev

bijak

Publisher

Subject

Economics, Econometrics & Finance

Description

Bisnis, Jasa dan Keuangan (E-ISSN: 3089-4166) merupakan jurnal terbitan dua tahunan yang terbit pada bulan Januari dan Juli. Jurnal ini berfungsi sebagai wadah penyebaran hasil penelitian teoritis dan empiris, dengan fokus pada kemajuan signifikan bidang Bisnis, Jasa dan Keuangan. Ruang lingkup ...