<![CDATA[General Background: The export potential of economic sectors plays a crucial role in assessing the competitiveness of enterprises in the global market. Specific Background: Current methodologies for evaluating export potential are divided into simple quantitative and complex multi-criteria methods, each with distinct advantages and challenges. Knowledge Gap: However, no existing approach fully integrates the various factors influencing exports with the outcomes of export activities, and production characteristics are often overlooked in the evaluation process. Aims: This study aims to improve the theoretical and methodological approach to assessing the export potential of economic sectors, using the Khorezm region's enterprises as a case study. Results: The findings suggest that products may face significant limitations, which could either hinder or facilitate their entry into foreign markets, depending on the identified constraints. Novelty: The article proposes a comprehensive framework that combines statistical research, comparative analysis, and systematic methods to enhance the assessment of export potential. Implications: The study offers practical recommendations for policymakers and enterprises, emphasizing the need for more integrated approaches that account for both quantitative and qualitative factors in export potential evaluations. Highlights: Methods: Quantitative and expert-based approaches for export potential assessment. Framework: Combines statistical and systematic analysis for improved evaluation. Gap: Overlooks production features in export potential assessments. Keywords: Export potential, comparative assessment, economic sectors, methodology, international market]]>
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