Maddah: Journal of Advanced Dawah Management Research
Vol. 4 No. 2 (2025): Maddah: Journal of Advanced Da'wah Management Research

Online-Based Management of Umrah Manasik Guidance in Enhancing Pilgrims’ Understanding at PT Shafira Tour & Travel, Jember Branch

Qonita Maulidiaa (manajemen dakwah)
Nasirudin Al Ahsani (UIN Kiai Haji Achmad Siddiq Jember)



Article Info

Publish Date
27 Dec 2025

Abstract

The implementation of manasik needs to be optimized, as the development of information technology enables the guidance to be conducted online. Therefore, the management of umrah manasik must be designed to be easily understood by the pilgrims. This study aims to: (1) Describe the management of online manasik guidance at PT Shafira Tour & Travel, Jember Branch, and (2) Describe the improvement in pilgrims’ understanding. Data were collected through observation, interviews, and documentation, then analyzed through data collection, condensation, data presentation, and conclusion drawing. Data validity was tested using source and technique triangulation. The research results show that the online manasik guidance at PT Shafira Tour & Travel, Jember Branch, was systematically designed. The materials were delivered in the form of videos, e-books, and other resources. The learning process was supported by mentors and digital technology. The methods used were fairly interactive, although the simulation aspect was still lacking. The success of the guidance was seen from the pilgrims’ understanding and readiness, and evaluations were carried out regularly. The pilgrims’ understanding improved, as indicated by their active involvement, ability to apply the material, learning satisfaction, and behavioral changes, although some pilgrims still relied on audio hajj during the pilgrimage.

Copyrights © 2025






Journal Info

Abbrev

maddah

Publisher

Subject

Religion Humanities Decision Sciences, Operations Research & Management Social Sciences

Description

Maddah: Journal of Advanced Dawah Management Research adalah jurnal ilmiah yang dikelola oleh Program Studi Manajemen Dakwah, Fakultas Dakwah, UIN Kiai Haji Achmad Siddiq Jember. Jurnal ini berfokus pada pengembangan teori, konsep, dan praktik manajemen dalam konteks dakwah Islam. Jurnal ini ...