Indonesian Journal of Islamic Communication
Vol. 7 No. 2 (2024): Indonesian Journal Of Islamic Communication

RECEPTION ANALYSIS OF MUSLIM AND NON-MUSLIM YOUTH IN BONDOWOSO REGENCY ON YOUTUBE CONTENT LOG IN

Siti Nur Fadilah (Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember)
M. Khusna Amal (Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember)
Hepni . (Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember)



Article Info

Publish Date
10 Dec 2024

Abstract

Da’wah activism is now widely manifested through social media. Social media is considered the most effective platform to reach a global audience, with YouTube being one of the primary platforms. Currently, YouTube is often utilized to disseminate radical da’wah messages. In this context, a da’i plays a crucial role in countering the spread of radical ideologies circulating on social media. With a relaxed preaching style, Habib Husein Ja’far al-Hadar promotes a friendly and moderate interpretation of Islam through his da’wah content, Log In. This content serves as a solution to bridging interfaith tensions in Indonesia. This study employs a qualitative descriptive approach with a case study method. The data analysis uses Stuart Hall's reception analysis framework. The results reveal that Muslim youth fully accept the digital da’wah messages of Habib Ja’far in Log In content, aligning with the intended meaning of the message creator. They are positioned in the Dominant Hegemonic reception category. In contrast, non-Muslim youth, particularly from the GPIB Immanuel Bondowoso Youth Movement (GP), occupy the Oppositional Position, entirely rejecting Habib Ja’far's da’wah messages in the Log In content. They interpret Log In as a platform aimed at promoting Islamization.

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Journal Info

Abbrev

IJIC

Publisher

Subject

Religion Languange, Linguistic, Communication & Media Social Sciences

Description

The Indonesian Journal of Islamic Communication published by the Postgraduate Program of Islamic Communication and Broadcasting UIN Kiai Haji Achmad Siddiq Jember focuses on the study of communication as a subject that communicates (integrates and interconnects) Islamic religious messages, namely: ...