SOSHUM
Vol. 2 No. 3 (2025): Social Studies and Humanities Journal (SOSHUM)

TRANSFORMATION OF SOCIAL MOVEMENTS IN THE DIGITAL ERA: ANALYSIS OF THE ROLE OF SOCIAL MEDIA IN COLLECTIVE MOBILIZATION

Syahrir Ibnu (Universitas Khairun, Ternate, Indonesia)



Article Info

Publish Date
20 Oct 2025

Abstract

This study analyzes how social media transforms the structure, strategies, and dynamics of social movements in the digital era. Using a multidisciplinary approach,narrative reviewThis study synthesizes various academic literature and official agency reports from 2010–2025 to understand the evolution of social movements in the context of digital communication. The study's findings indicate that social media has transformed the structure of social movements from a hierarchical model to a flexible horizontal network, enabling collaboration without a single leader. Mobilization strategies have also shifted toward hashtag activism and digital storytelling which utilizes algorithms and public emotions to strengthen solidarity. The dynamics of participation are shifting from ideological solidarity to affective solidarity based on digital emotions. This study proposes a conceptual frameworkDigital Mobilization Framework (DMF)which integrates theoryResource Mobilization, Connective Action, And Affective Publicsto explain the new logic of social mobilization in the digital era.

Copyrights © 2025






Journal Info

Abbrev

soshum

Publisher

Subject

Social Sciences

Description

Social Studies & Humanities Journal (SOSHUM) is an academic journal that focuses on interdisciplinary research in the fields of social science, science, and humanities studies. The journal aims to present high-quality articles that make significant contributions to our understanding of society, ...