<![CDATA[The low level of public knowledge regarding the functions, roles, and procedures of the Consumer Dispute Resolution Agency (BPSK) often leads to suboptimal utilization of non-litigation dispute resolution channels; at this point, the need for educational interventions is quite urgent, especially for MSMEs that deal directly with the dynamics of consumer complaints on a daily basis. Departing from this context, this study is directed at assessing the effectiveness of the consumer dispute resolution socialization and consultation activities held by BPSK Bandung City on October 30, 2025, at the Bandung City Chamber of Commerce and Industry (KADIN). The theoretical framework combines the perspectives of public policy implementation, consumer protection literacy, and access to justice—a combination that, interestingly, allows the analysis not only to stop at "implemented activities" but also on their practical meaning for the ability of target actors to access available mechanisms. Methodologically, this study uses a qualitative approach with a case study design; data are collected through document analysis, semi-structured interviews, and limited observations, using Miles Huberman Saldaña's purposive sampling and interactive analysis techniques. The results indicate that the program proceeded in an orderly manner and fostered a more operational understanding of the complaint process, the BPSK's authority, and referrals for out-of-court dispute resolution. It is noteworthy that the multi-stakeholder format and consultation space strengthened the credibility of the message and built perceptions of justice at the initial access stage; however, evidence of long-term change still requires further testing. Therefore, the most plausible implication is the need for a more measurable impact evaluation to more robustly demonstrate program achievements.]]>
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