MDP Student Conference
Vol 5 No 1 (2026): The 5th MDP Student Conference 2026

Analisis Implementasi Dan Keberlanjutan Bisnis Kokoro Dango di Kota Palembang

Patricia, Kheryn (Unknown)
Kurniwan, Leohadi (Unknown)

Article Info

Publish Date
15 Mar 2026

Abstract

Kokoro Dango is a culinary business that adapts traditional Japanese food, dango, with a modern and local approach. This study aims to analyze the business feasibility, marketing strategy, and potential sustainability of Kokoro Dango based on the final business report. The method used is a qualitative descriptive method with analysis of financial, operational, and marketing report data. The analysis results indicate that Kokoro Dango has good market opportunities, supported by product innovation, digital marketing strategies, and relatively efficient cost management. However, challenges lie in product consistency and increasing brand awareness.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...