MDP Student Conference
Vol 5 No 1 (2026): The 5th MDP Student Conference 2026

Analisis Implementasi dan Keberlanjutan Bisnis Doughbi di Kota Palembang

Maretha, Chelsy (Unknown)
Megawati, Megawati (Unknown)

Article Info

Publish Date
15 Mar 2026

Abstract

This study aims to analyze the implementation and sustainability of Doughbi, a culinary business producing purple sweet potato donuts in Palembang City. The research method used is descriptive with quantitative and qualitative approaches through marketing mix analysis, financial performance analysis, and business sustainability assessment. The results indicate that Doughbi can be well implemented and has good sustainability potential.

Copyrights © 2026




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...