MDP Student Conference
Vol 5 No 1 (2026): The 5th MDP Student Conference 2026

Analisis Implementasi dan Keberlanjutan Bisnis Carbonoffee di Kota Palembang

Winata, Leven (Unknown)
Fernando, Jovan (Unknown)
Megawati, Megawati (Unknown)

Article Info

Publish Date
15 Mar 2026

Abstract

This research aims to analyze the sustainability and development of the Carbonoffee business as an innovative coffee beverage product that integrates the concepts of sustainability, product innovation, and modern business strategies to increase competitiveness in the market. Initially, this business was an idea by mixing two main raw materials, namely coffee and soda, but over time this business has an innovation: coffee and cendol. This research area focuses on marketing strategy analysis, analysis of business results from financial reports, and analysis of the business's ability to survive long-term. Based on the results of the analysis obtained, it can be concluded that the Carbonoffee business can be run well and sustainably.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...