MDP Student Conference
Vol 5 No 1 (2026): The 5th MDP Student Conference 2026

Analisis Strategi Pemasaran Digital, Kinerja dan Keberlanjutan Usaha Sambal Bara Musi Di Kota Palembang

Valentcia, Valentcia (Unknown)
Calista, Agrippina Cindy (Unknown)
Kasih, Yulizar (Unknown)

Article Info

Publish Date
15 Mar 2026

Abstract

This study aims to analyze the digital marketing strategy and sustainability of a ready-to-eat chili sauce business in Palembang. Sambal Bara Musi is a business engaged in ready-to-eat packaged products. This business offers five menu variants that are innovative combinations of chili sauce and side dishes. The analysis areas in this study focused on digital marketing strategy analysis, business performance analysis (financial reports), and business sustainability analysis. Based on the analysis results obtained, it can be stated that the Sambal Bara Musi business can be implemented well and sustainably.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...