MDP Student Conference
Vol 5 No 1 (2026): The 5th MDP Student Conference 2026

MixSoy Analisis Implementasi dan Keberlanjutan Bisnis MixSoy di Kota Palembang

sam pramudana gunawan (Unknown)
Charisma Ayu Pramuditha (Unknown)

Article Info

Publish Date
15 Mar 2026

Abstract

MixSoy is a trendy beverage made from soy milk as its main ingredient. MixSoy has three main flavor variants: manggo, strawberry, and avocado. MixSoy conduct promotions throught social media, particularly instagram, as well as endorsements with influencers in Palembang, and also release hamper variants during major holidays. Based on its business performance results, MixSoy is cosidered capable of competing and continuing to grow in the future.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...