MDP Student Conference
Vol 5 No 1 (2026): The 5th MDP Student Conference 2026

Analisis Implementasi dan Keberlanjutan Bisnis BagoMix di Kota Palembang

vinantara, gheafany pebrina (Unknown)
Fachri, Muhammad Bagus (Unknown)
Kasih, Yulizar (Unknown)

Article Info

Publish Date
15 Mar 2026

Abstract

This study analyzes the implementation and sustainability of BagoMix, an innovative fried meatball dough with chicken and shrimp flavors in Palembang City, featuring variants of wood ear mushrooms, mustard green essence, and oyster mushrooms. The business, which began in June 2025, utilizes online pre-order strategies, offline sales in university canteens, and resellers, with packaging and product innovations based on consumer feedback. A survey of 50 respondents showed high interest (94% strongly liked it), particularly among students aged 20-24 who prioritized taste and a hybrid offline-online sales model. Positive results include increased sales and sustainable prospects through variant innovation and adaptation to the ready-to-cook snack market

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...