MDP Student Conference
Vol 5 No 1 (2026): The 5th MDP Student Conference 2026

Analisis Kinerja dan Pengembangan Bisnis Aroma Vegetarian di Kota Palembang

WIJAYA, YANFI NATALIA (Unknown)
Anastasia, Clarins (Unknown)
Kasih, Yulizar (Unknown)

Article Info

Publish Date
19 Mar 2026

Abstract

This study aims to formulate and evaluate the business development of Aroma Vegetarian, a plant-based culinary enterprise in Palembang City. The scope of the study includes product, marketing, service, and business performance aspects. The methods applied consist of field observation, a customer satisfaction survey involving 50 respondents, and descriptive analysis of sales data and marketing strategies. The findings indicate that grilled menu innovation, brand identity enhancement, and digitalization increase customer interest and satisfaction, with Grilled Seafood Fried Rice as the leading product. The study concludes that structured business development efforts can improve competitiveness and support the sustainability of Aroma Vegetarian.

Copyrights © 2026




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...