Prospect : Jurnal Manajemen dan Akuntansi
Vol. 20 No. 3 (2021): Jurnal Prospect STIE Rajawali

STRATEGIIKLANONLINE: STUDI IKLAN SHOPEE DIMEDIA SOSIAL




Article Info

Publish Date
30 Dec 2021

Abstract

The business world in 2020 is said to be a golden year. There is no end to discussing business developments in the country. This is because Indonesia itself is a country that has extraordinary business development potential. Many analysts and observers say that Indonesia is a market that is too big to be a good habitat for business development which is followed by existing internet developments. Shopee is a buying and selling site or online market place that specifically provides buying and selling transactions. Advertisements often appear on internet or online social media. Likewise with the public, when they see Shopee advertisements in online media, many consumers are interested and carry out buying and selling transactions. They often buy products such as clothes, beauty tools and other accessory products. Shopee advertisements appear almost every time on social media, Shopee advertisements also offer discounts, free shipping, and quality goods.

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Journal Info

Abbrev

PROSPECT

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Prospect : Jurnal Manajemen dan Akuntansi : ISSN : 2252-4118 (cetak), ISSN: 3064-6316. Menyambut baik kiriman yang memberikan wawasan tentang masalah terkini dan utama yang berhubungan dengan studi ilmu Manajemen dan Akuntansi. Jurnal ini menyediakan tempat bagi para peneliti untuk berdiskusi, ...