Proceeding of The International Conference on Economics and Business
Vol. 2 No. 2 (2023): Proceeding of The International Conference on Economics and Business

Green Marketing Strategies and Their Influence on Consumer Behavior


Article Info

Publish Date
30 Jun 2023

Abstract

This study explores the effectiveness of green marketing strategies in shaping consumer purchasing behavior. We analyze the role of eco-labeling, corporate social responsibility campaigns, and sustainable product designs. Findings reveal that consumers increasingly value sustainability, but price sensitivity and trust in green claims remain key factors in purchase decisions.

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Journal Info
Proceeding of The International Conference on Economics and Business
Website

Abbrev

iceb

Publisher

Universitas Kristen Indonesia Toraja

Subject

Economics, Econometrics & Finance

Description

Proceeding of The International Conference on Economics and Business is published by the Faculty of Economics, UKI Toraja. Topics in this Journal relate to any aspect of Management, Economics and Business. This journal is published 1 year 2 times (June and ...