Proceeding of The International Conference on Economics and Business
Vol. 3 No. 1 (2024): Proceeding of The International Conference on Economics and Business

E-commerce Adoption and Consumer Behavior in the Post-Pandemic Era : a Case Study of Southeast Asia


Article Info

Publish Date
30 Jun 2024

Abstract

The COVID-19 pandemic accelerated e-commerce adoption across Southeast Asia, reshaping consumer behavior. This paper analyzes post-pandemic purchasing trends using case studies from Indonesia, Malaysia, and Vietnam. Key factors influencing consumer preferences, such as convenience, trust, and digital payment adoption, are identified to guide business strategies in the evolving digital economy.

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Journal Info
Proceeding of The International Conference on Economics and Business
Website

Abbrev

iceb

Publisher

Universitas Kristen Indonesia Toraja

Subject

Economics, Econometrics & Finance

Description

Proceeding of The International Conference on Economics and Business is published by the Faculty of Economics, UKI Toraja. Topics in this Journal relate to any aspect of Management, Economics and Business. This journal is published 1 year 2 times (June and ...