bit-Tech
Vol. 8 No. 3 (2026): bit-Tech - IN PROGRESS

Implementation of Business Intelligence to Analyze Product Popularity

Evant Welsh Manalu (Universitas Buddhi Dharma)
Susanto Hariyanto (Universitas Buddhi Dharma)



Article Info

Publish Date
10 Apr 2026

Abstract

PT Dairyfood Internusa is a corporation engaged in the distribution of bakery products and food ingredients to Hotels, Restaurants, Cafes, and retail stores throughout Indonesia. This company conducts numerous transactions annually, resulting in a substantial amount of raw data that can be processed and analyzed to extract important information, which is then presented in visual form. Product popularity is one of many factors that determine the degree to which a product is liked and sought after by customers. It can be influenced by various factors, including its quality, social influence or marketing, and the availability of information about the product. And for this reason, a tool are needed to measure and visualize product popularity which can provide the stakeholder with necessary data that helps them in decision-making. The problem is how to make a system that can extract, transform, and visualize the data statistically in real time. The effort made is to cut labor and time for the users from transforming the raw data, by implementing the 9 Step Kimball methodology for developing a data warehouse which will be used to store the raw data and also the transformed data. Using the application Microsoft Power BI to enabled us to visualize the transformed, the author wants to create and design a business intelligence system that can make it easier for users or stakeholders to see and get the analytical data they needed in decision-making.

Copyrights © 2026






Journal Info

Abbrev

bt

Publisher

Subject

Computer Science & IT

Description

The bit-Tech journal was developed with the aim of accommodating the scientific work of Lecturers and Students, both the results of scientific papers and research in the form of literature study results. It is hoped that this journal will increase the knowledge and exchange of scientific ...