Jurnal Komputasi
Vol. 9 No. 1 (2021)

Studi Mobile Commerce Di Bandar Lampung

Tristiyanto Tristiyanto (Universitas Lampung)
Syintia Dwi Nurrahmi (Universitas Lampung)
Yunda Heningtyas (Universitas Lampung)



Article Info

Publish Date
30 Apr 2021

Abstract

The online shopping process in Bandar Lampung is facilitating by mobile commerce online shopping. The factor of using online shopping mobile commerce has never been analyzed based on the public perception in Bandar Lampung. This research discusses using mobile-commerce online shopping using the UTAUT2 model with Perceived Risk manifestations, namely Security Risk and Privacy Risk. The mobile commerce applications analyzed were Shopee, Lazada, Tokopedia, Bukalapak, and Blibli. The purpose of this research was to determine the UTAUT2 variable with the manifestation of Perceived Risk, namely Security Risk and Privacy Risk, which affect the use of online shopping mobile commerce. The data analysis method used is Structural Equation Modeling (SEM) with Partial Least Square (PLS) approach. The total number of respondents obtained was 183 respondents. The data tested were 373 data. This research results from the factors that most influence the behavioral intention and use behavior of mobile commerce online shopping is a habit.

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Journal Info

Abbrev

komputasi

Publisher

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering

Description

Jurnal Komputasi E-ISSN 2541-0350 P-ISSN 2541-0296 publised by Departement Computer Science, Faculty of Mathematics and Natural Sciences, University of Lampung. peer-reviewed journal. This journal covers all topics of computer science which includes: Computer Science Information System Software ...