Humanities, Society, and Community (HSC)
Vol. 3 No. 1 (2025): Humanities, Society, and Community

Enhancing Client Satisfaction: Utilizing Feedback for Ongoing Improvement Strategies

Ronald A Gonzales (City College of Calamba)
Mary Rose Montano (City College of Calamba)
Aveto M Dasal Jr (City College of Calamba)
Renante A Artificio (City College of Calamba)
Anna Rhea C OpeƱa (City College of Calamba)
Maria Mylin S Miranda (City College of Calamba)
Meljhon G Mosca (City College of Calamba)
Armando A Salenga Jr (City College of Calamba)



Article Info

Publish Date
31 Dec 2025

Abstract

This study evaluated client satisfaction with the services provided by the City College of Calamba (CCC), with particular focus on the implementation of its Citizens' Charter and compliance with Republic Act No. 11032. Using a descriptive research design with 2,633 respondents, the study measured satisfaction across eight service quality dimensions, revealing an overall "Very Satisfactory" rating of 94.32%. The highest scores were in Reliability (95.46%) and Assurance (95.07%), while Costs (90.53%) and Learning Management System (LMS) support were identified as areas needing improvement. Statistical analysis using Goodman and Kruskal's Gamma Correlation demonstrated significant relationships between respondents' awareness of the Citizens' Charter and their satisfaction levels, highlighting the Charter's importance in service quality enhancement. Based on these findings, the study proposed a Continuous Improvement Plan (CIP) for FY 2026 focusing on digitization, staff training, and stakeholder engagement. However, the research had limitations, including reliance on self-reported data, which may introduce response bias, and its cross-sectional design, which limits causal interpretations. The study's focus on a single institution also affects the generalizability of results. For future research, longitudinal studies could assess the long-term impact of CIP implementation, while qualitative approaches, such as interviews, could provide deeper insights into satisfaction drivers. Comparative studies with other institutions would help identify best practices, particularly in addressing cost-related concerns and improving digital service delivery. These research directions would further strengthen CCC's governance framework and service excellence in line with national mandates and stakeholder needs.

Copyrights © 2025






Journal Info

Abbrev

hsc

Publisher

Subject

Humanities Social Sciences

Description

Humanities, Society, and Community (HSC) welcomes submissions on a wide range of branches of Humanities and Social Studies. The journal covers a variety of issues including: Social Studies: - Business in relation with society - Demography - Media and Communication Studies - International Relations - ...