Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Vol. 3 No. 3 (2022): Juli

Analysis of Property Marketing Strategy by Utilizing Digital Marketing (Case Study of PT Rizki Mandiri)

Cici Winda Atila (Universitas Islam Negeri Sumatra Utara)
Wahyu Syarvina (Universitas Islam Negeri Sumatera Utara)



Article Info

Publish Date
28 May 2022

Abstract

Digital marketing has now penetrated several fields, including property. Therefore, it is important for companies to implement digital marketing strategies for broader marketing. The company optimizes online marketing or digital marketing as a way of communicating with target consumers. This is definitely a very effective option. The purpose of this research is to find out how PT Rizki Mandiri Barokah can use digital marketing to increase sales. This study uses a qualitative method with a descriptive approach which was developed to provide information. Data collection techniques used in documentation and interviews. The results of this study are PT Rizki Mandiri Barokah implementing the right marketing strategy through digital real estate marketing to increase real estate sales and make a significant contribution to sales and reach many customers.

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Journal Info

Abbrev

jurnalemak

Publisher

Subject

Economics, Econometrics & Finance Other

Description

Jurnal Emak: Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Economics Monetary Economics, Finance, and Banking ...