Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Vol. 4 No. 3 (2023): Juli

Marketing Development Strategy in the Digital Age

Ibnu Habib (Fainto)
Dean Novansyah (ppns)
Rendy Dwi Arianto (ppns)
Hendika Novem Darmawan (ppns)
Denny Oktavina Radianto (ppns)



Article Info

Publish Date
05 Jul 2023

Abstract

Marketing development strategies in the digital age involve online platforms, digital strategies, and technology-based tools. Technological advancements and internet penetration have promoted their products or services. By using various online platforms and social media, businesses can break through geographical boundaries and increase their brand awareness in different parts of the world. This opens the door to greater business growth and increases the chances of success. Moreover, digital marketing strategies enable more effective targeting. By collecting and analysing user data, businesses can know the interests, preferences and behaviours of their potential audience. This allows them to direct their campaigns with more precision, maximise efficiency, and increase conversion rates.Hopefully, the all-digital development can attract auidens to get info related to the products to be marketed.

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Journal Info

Abbrev

jurnalemak

Publisher

Subject

Economics, Econometrics & Finance Other

Description

Jurnal Emak: Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Economics Monetary Economics, Finance, and Banking ...