Journal of Indonesian Management
Vol. 3 No. 3 (2023): September

The Analysis Of Quality Product And Price Perception Towards Purchase Decisions (Survey On 'Bakmi Boerangrang Tasikmalaya' Consumers)

Erika Joanna Hosea (University Perjuangan Tasikmalaya)
Depy Muhamad Pauzy (University Perjuangan Tasikmalaya)
Mila Karmila (University Perjuangan Tasikmalaya)

Article Info

Publish Date
05 Sep 2023

Abstract

The purposes of this study was to determine the effect of quality product and price perception towards purchase decision of 'Bakmi Boerangrang Tasikmalaya'. This study used quantitative method and survey from 100 respondents from 'Bakmi Boerangrang' consumers. The type of data used is multiple regression analysis. The result of the study showed that quality product and price perception have a significant effect either partially or simultaneously towards purchase decision of 'Bakmi Boerangrang Tasikmalaya' consumers.

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Journal Info
Journal of Indonesian Management
Website

Abbrev

JIM

Publisher

Indonesian Journal Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Social Sciences

Description

The Journal of Indonesian Management focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not limited to) the following topics: Human Resource Management, Financial Management, Marketing Management, Strategic Management, ...