<![CDATA[The government of Pekalongan City has implemented Public Service Mall as a comprehensive public service innovation. This study explores the development, implementation, and impact of MPP within the framework of new public service (NPS) and Agile Governance theories. The study uses a qualitative research method and analyses secondary data sources to evaluate the effectiveness of MPP in streamlining bureaucratic processes, enhancing service accessibility, and improving citizen satisfaction. The findings indicate that MPP integrates over 150 public services, leveraging digital systems, including electronic management and online payment platforms, to reduce processing time and operational inefficiencies. The study also identifies key challenges, including limitations in technological infrastructure, inter-agency coordination issues, and gaps in public awareness. The Government of Pekalongan Regency has adopted strategic initiatives, including staff training programs, enhanced digital infrastructure, and public engagement campaigns. This research contributes to the discourse on public service innovation by demonstrating how MPP serves as a replicable model for other regional governments seeking to modernize service delivery. The study concludes that MPP significantly improves governance efficiency and public trust while highlighting the need for continuous adaptation and digital transformation to sustain long-term effectiveness.]]>
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