International Journal of Marketing and Digital Creative (IJMADIC)
Vol. 2 No. 1 (2024): International Journal of Marketing and Digital Creative

Dolomite Beach as a Tourist Attraction in Manila as Perceived by Local Residents: Basis for Tourism Promotion

Andrea Michlei P. Perez (Lyceum of the Philippines University)
Raina Jonice B. Reynoso (Lyceum of the Philippines University)
Sean Pierce T. Salangsang (Lyceum of the Philippines University)
Bianca Karyl B. Tañaquin (Lyceum of the Philippines University)
Pia Angela P. Valenzona (Lyceum of the Philippines University)
Rovena I. Dellova (Lyceum of the Philippines University)



Article Info

Publish Date
02 Apr 2024

Abstract

Dolomite Beach, also known as Manila’s first man-made beach, is a fake sand beach formed through the process of nourishment on Manila Bay in Manila, Philippines. This is a new addition to Manila’s tourism industry. This study aims to make Dolomite Beach an effective tourist hotspot for Manila by increasing its significance and positioning it as a top attraction. It adopts a quantitative approach using Frequency Distributions, Weighted Means, and Standard Deviations through a descriptive study with 383 participants. Moreover, local residents had a high perception of Dolomite Beach as a tourist destination. The survey results show that, despite some initial controversy surrounding its construction, the majority of respondents favored of turning Dolomite Beach into a tourist attraction. The respondents felt excited when it was featured among the things to do in Manila for tourists. Many respondents expressed support for the establishment of an artificial white sandy beach in the city and looked forward to increased local and international tourism while providing more job opportunities for people who live in Manila. The benefits are many, not only for the residents of Manila but also for the overall community. The proactive involvement of residents, who are important players in the tourism industry, drives tourism growth. Therefore, this study shows that Dolomite Beach can be one of Manila’s leading tourist attractions.

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Journal Info

Abbrev

ijmadic

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

International Journal of Marketing and Digital Creative (IJMADIC) welcomes and encourages original scientific manuscripts with theoretical and practical contributions from various research traditions within marketing and their application in digital creative platforms. IJMADIC aims to meet the needs ...