International Journal of Marketing and Digital Creative (IJMADIC)
Vol. 3 No. 2 (2025): September

Profitability of Cryptocurrency Trading Strategies Employed by Investors of a Philippine-Based Online Community: Basis for the Development of an Investor's Guidebook

Miriam Belle A. Abarquez (Laguna State Polytechnic University)
Ernielyn C. Esperanza (Pag-Ibig Fund - Southern Tagalog)
Jerwin A. Samson (Department of Trade and Industry)
Heidi C. Turiano (Banco De Oro Unibank, Inc.)
Genieve Aline A. Navela (Sun Life of Canada Philippines Inc.)
Jesus P. Briones (Southern Luzon State University)
Resty P. Umali (Southern Luzon State University)
Joanna Paula E. Verano (Southern Luzon State University)



Article Info

Publish Date
30 Sep 2025

Abstract

The volatile and unpredictable nature of the cryptocurrency market poses significant challenges for making profitable trading decisions. This study investigated the profitability of cryptocurrency trading strategies employed by investors of a Philippine-based online community. A descriptive-correlational design was used, employing a Google Forms survey administered to 100 investors who are members of a private online cryptocurrency trading group based in a specific province in the Philippines. Data analysis included frequency, percentage, weighted mean, Pearson’s r, and t-test. Results indicated that most investors are young, educated professionals with employment in finance-related fields, suggesting a familiarity with trading systems. All trading strategies were perceived as generally effective in their contribution to profitability, with algorithmic trading and diversification showing the strongest positive correlations. Demographic variables—particularly sex, age, income, and profession—significantly influenced strategy choice. Younger, wealthier, and more professionally experienced individuals favored more advanced approaches, such as algorithmic trading and diversification. Based on the study's findings, the researchers proposed chapter guidelines for an investor’s guidebook, offering step-by-step strategies tailored to demographic characteristics to help optimize profitability and manage risk. Study limitations include the small and geographically limited samples, as well as the absence of longitudinal data. Future research should involve broader samples and the use of other research methods to validate these findings and explore the effectiveness of long-term cryptocurrency trading strategies.

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Journal Info

Abbrev

ijmadic

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

International Journal of Marketing and Digital Creative (IJMADIC) welcomes and encourages original scientific manuscripts with theoretical and practical contributions from various research traditions within marketing and their application in digital creative platforms. IJMADIC aims to meet the needs ...