This study is motivated by the importance of instilling the values of faith and noble character in students through Aqidah Akhlak learning at Islamic schools. However, in practice, learning is often still focused on theoretical delivery and lacks connection with students’ real-life experiences, resulting in less optimal internalization of values. Therefore, this study aims to analyze the strategies of Aqidah Akhlak teachers, the implementation of the Contextual Teaching and Learning (CTL) approach, as well as the obstacles and efforts in instilling values of faith and noble character at Madrasah Tsanawiyah Nururrodhiyah Jambi City. This research uses a qualitative approach with a descriptive type. Data were collected through observation, interviews, and documentation, involving the headmaster, teachers, and students. Data analysis was conducted through data reduction, data display, and conclusion drawing, while data validity was ensured through source and technique triangulation. The results show that teachers implement strategies by linking learning materials with real-life contexts through discussions, real examples, and habituation of moral behavior. The CTL approach encourages students to be more active and facilitates deeper understanding and internalization of values. However, challenges such as limited time, lack of learning media variation, and suboptimal student participation still occur. To address these issues, teachers provide motivation, relate materials to students’ environment, and develop more contextual learning methods. It can be concluded that the CTL-based strategy effectively supports meaningful learning and strengthens the internalization of faith and moral values in students’ daily lives.
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