This study aims to analyze the influence of parental attention on children's interest in religious learning amidst the social dynamics of modern society. Nowadays, parents tend to prioritize economic roles, getting trapped in work routines that lead to a lack of quality time and emotional concern for their children's development. Teologically and psychologically, parental attention is the primary stimulant in fostering interest in religious learning. This research uses a method qualitative approach to capture the reality at Chariyatham Suksa Foundation School, Thailand. The results reveal a significant correlation between the intensity of parental attention and children's interest in religious learning. The main obstacle found is the gap between material fulfillment and the child's need for spiritual guidance. These findings confirm that work-related busyness that neglects parenting aspects results in low motivation for children to deepen religious values. Therefore, a repositioning of parental roles is required to balance financial responsibilities and spiritual assistance to form a generation with noble character (akhlakul karimah).
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