Jurnal Ilmu Manajemen METHONOMIX
Vol 2 No 1 (2019): Jurnal Ilmu Manajemen METHONOMIX

STRATEGI INOVASI DAN KINERJA INDUSTRI RUMAHAN DALAM MENINGKATKAN MINAT PEMBELIAN KONSUMEN DI PASAR SUKARAMAI MEDAN

Arasy Ayu Setiamy (Universitas Harapan Indonesia)
Etika Deliani (Universitas Harapan Indonesia)

Article Info

Publish Date
01 Mar 2019

Abstract

Human resources in organizations play an important role in shaping a company's goals. One of the tasks of management is to develop human resources in a way so that humans can be integrated effectively into the various organizations needed by society. Buying interest is a mental statement of consumers that reflects the purchase plan of a product with a specific brand of knowledge about consumer buying potential for the product. It needs to be known by marketers to describe consumer behavior in the future. The research aims to examine the effect of innovation and home industry performance on buying interest in Suka Ramai Market Medan.

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Journal Info
Jurnal Ilmu Manajemen METHONOMIX
Website

Abbrev

methonomix

Publisher

Universitas Methodist Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ilmu Manajemen METHONOMIX adalah jurnal ilmiah resmi Program Studi Manajemen Fakultas Ekonomi Universitas Methodist Indonesia untuk menyajikan tulisan ilmiah dari empat konsentrasi ilmu pada program studi manajemen yaitu manajemen keuangan, manajemen pemasaran, manajemen sumber daya manusia, ...