<![CDATA[The rapid development of digital technology has driven an increase in online activities that indirectly contribute to the digital carbon footprint, especially through the use of electronic devices, cloud-based services, and intensive data consumption. Generation Z as the demographic group most familiar with digital technology has a strategic role in encouraging pro-environmental behavior in the digital realm. This study aims to examine the role of environmental identity as a predictor of digital pro-environmental behavior, with a focus on digital carbon footprint awareness among Generation Z. The method used is a systematic literature review of scientific articles, academic books, and research reports relevant to the topics of environmental identity, digital pro-environmental behavior, and environmental awareness of Generation Z. The results of the study indicate that a strong environmental identity contributes significantly to increasing individual awareness and engagement in environmentally friendly digital behavior, such as managing digital energy consumption, selecting sustainable platforms, and reducing non-essential digital activities. In addition, the literature also confirms that personal values, social norms, and digital environmental literacy play a mediating role in the relationship between environmental identity and digital pro-environmental behavior. This research provides a conceptual contribution in broadening the understanding of pro-environmental behavior in the digital era and serves as a basis for developing educational strategies and policies oriented towards reducing the environmental impact of Generation Z's digital activities.]]>
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