BORJUIS (JURNAL OF ECONOMY)
Vol. 2 No. 2 (2025): BORJUIS: JOURNAL OF ECONOMY

IMPACT OF BUSINESS LEARNING AND SOCIAL MEDIA PROBLEMS ON BUSINEER INTERESTS IN STUDENTS OF THE UNIVERSITY OF MAKASSAR

Imam Ahmad Syadiq (Faculty of Economics and business, Makassar State University)
Agus Syam, Asmayanti, Muhammad Rakib, Muhammad Jufri (Faculty of Economics and business, Makassar State University)



Article Info

Publish Date
26 Nov 2025

Abstract

The objective of this study is (1) to demonstrate that there is a significant influence of entrepreneurship learning on entrepreneurial interests of students of the Makassar State University Programme of Entrepreneurships Studies. (2) To demonstrate the significant impact of the use of social media on the entrepreneur interest of Students of the University of Makassar Programme. (3) To prove that there are significant influences of entreprenorship learning and social media utilization on enterprise interests. This research method uses quantitative methods and instruments used in the form of angles. The population in this study amounted to 378 students of the entrepreneurship study program of Makassar State University, taking a sample of 193 students from the total population. The data analysis used in this study uses double linear regression analysis. The results of this study show that: (1) There was a significant positive influence of entrepreneurship learning on entrepreneurial interest in students of Makassar State University's entrepreneurhood study program with a regression coefficient of 0.261. (2) There was an significant positive impact of social media use on enterprise interests of students of the Makassar state University's enterprise study programme with the regression factor of 0.375.

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Journal Info

Abbrev

BORJUIS

Publisher

Subject

Description

BORJUIS: JURNAL OF ECONOMY adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi, bisnis, manajemen, akuntansi, perbankan dan bidang-bidang lainnya yang dianggap relevan dengan ruang lingkup dari ...