Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Vol 6 No 1 (2026): APRIL 2026

The pull of Carabao Island: Investigating local tourists’ revisit intentions as basis for tourism and hospitality development

Turner Evon F. de Torres (Romblon State University, Philippines)
Joanamae P. Juaneza (Romblon State University, Philippines)
Krisha Klaire M. Vergara (Romblon State University, Philippines)
Christine Gail S. Bacani (Romblon State University, Philippines)
Joyce M. Fajiculay (Romblon State University, Philippines)
Raymund Jashua F. Galang (Romblon State University, Philippines)
Gesan P. Molina (Romblon State University, Philippines)



Article Info

Publish Date
29 Apr 2026

Abstract

This quantitative study investigates factors influencing local tourists' revisit intentions to Carabao Island. Integrating the Theory of Planned Behavior with Customer Satisfaction and Loyalty frameworks, the research analyzed the interplay of perceived risk, satisfaction, and experience among 162 Filipino tourists. Findings identify Tourist Experience (Weighted Mean = 4.44) and Tourist Satisfaction (WM = 4.43) as the primary drivers for returning, both receiving "Strongly Agree" ratings. Specifically, 64.8% of respondents were "Very Satisfied" with attractions, while 62.3% felt the same regarding accommodation. The island’s pleasant atmosphere emerged as a top experiential factor (WM = 4.55). Conversely, Perceived Risk exerted the least influence (WM = 3.73). While tourists generally feel transportation is safe (WM = 3.94), statistical analysis reveals that risk sensitivity varies significantly by age and income. Younger travelers and those in lower-income brackets (PHP 15,000–20,000) show higher sensitivity to risks. The study concludes that Carabao Island successfully delivers memorable experiences. Recommendations include maintaining service quality and tailoring marketing to address the specific risk concerns of younger, lower-income demographic segments to ensure long-term viability.

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Journal Info

Abbrev

JTCE

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Through JTCE (ISSN: 2776-0928), we aim to provide large dimension to share and enhance the knowledge in tourism, hospitality, food science business and entrepreneurship through scholarly works published. JTCE welcomes research inquiries and reports under the following fields: Tourism Management ...