Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Vol 6 No 1 (2026): APRIL 2026

The role of fear of missing out in shaping consumption behavior and its implications for the resilience of gastronomic tourism in Sumedang Regency

Widya Alya Fatimah (Universitas Pendidikan Indonesia, Indonesia)
Gilang Pratama Putra (Universitas Pendidikan Indonesia, Indonesia)
Oman Sukirman (Universitas Pendidikan Indonesia, Indonesia)



Article Info

Publish Date
29 Apr 2026

Abstract

The development of social media has led to the emergence of the Fear of Missing Out (FoMO) phenomenon, which influences consumption behavior, including in culinary tourism. This study aims to analyze the role of FoMO in shaping consumption behavior and its implications for the resilience of gastronomic tourism in Sumedang Regency. This study uses a qualitative approach through in-depth interviews, observation, and documentation with community informants, business actors, and tourism policymakers, then analyzed thematically using NVivo. Research in Sumedang Regency indicates that FoMO (Focus on Motivation) acts as an initial trigger that encourages consumers to try viral culinary delights. However, FoMO-based consumption is temporary and does not directly build loyalty. The sustainability of gastronomic tourism is more determined by the quality of the experience, including taste, consistency, price, consumer recommendations, and cultural values, which influence satisfaction and repeat purchases. This study demonstrates that the influence of FoMO on the sustainability of gastronomic tourism is indirect but rather mediated by consumer experience and satisfaction. These findings emphasize the importance of culinary tourism development strategies that focus not only on trends but also on quality and sustainability.

Copyrights © 2026






Journal Info

Abbrev

JTCE

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Through JTCE (ISSN: 2776-0928), we aim to provide large dimension to share and enhance the knowledge in tourism, hospitality, food science business and entrepreneurship through scholarly works published. JTCE welcomes research inquiries and reports under the following fields: Tourism Management ...