<![CDATA[In recent years, Augmented Reality (AR) technology has become an innovative tool for communicating information across various sectors, including the tourism industry. One important application of AR is in special-interest tourism, such as the Mount Bromo area, where visitors can gain immersive visual experiences through Web-Augmented Reality (Web-AR). This study aims to develop a visual communication model that uses Web-AR as an immersive medium to convey information and create a digital aesthetic experience for visitors. Using a descriptive qualitative approach, this study analyzes how Web-AR builds 'Narrative Spatial Layers' that form a rich visual experience, touching on aspects of safety literacy and local cultural contextualization. The results show that Web-AR can create a more personalized and interactive experience, where visitors not only obtain information but also feel the meaning of the location they visit. This visual communication model can serve as a reference for developing AR-based tourism applications in Indonesia and for improving safety and cultural literacy through digital technology.]]>
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