<![CDATA[The development of digital technology has transformed the patterns of creation, distribution, and consumption of intellectual works, while simultaneously increasing the risk of Intellectual Property Rights (IPR) violations. This study aims to analyze the forms of legal protection and enforcement strategies for IPR in the digital era by employing a normative juridical method through statutory and conceptual approaches. Although national regulations such as Law No. 28 of 2014 on Copyright and the Electronic Information and Transactions (EIT) Law have provided a legal basis for protection, their implementation remains constrained by low public literacy, limited law enforcement resources, and cross-jurisdictional challenges arising from perpetrator anonymity and the existence of servers located abroad. Preventive measures through rights registration, digital licensing, and the use of technologies such as watermarking and Digital Rights Management (DRM) are considered effective but have not been optimally implemented. A comprehensive law enforcement strategy includes strengthening digital investigative capacity, regulatory reform in line with technological developments, and enhancing international cooperation and inter-agency collaboration. Public education and the involvement of creative industry actors are also key factors in improving the effectiveness of IPR protection. This study concludes that regulatory strengthening, institutional synergy, and increased public awareness are strategic steps to achieve adaptive and equitable IPR protection in the digital era.]]>
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